BECKHAM TO LAUNCH HIS OWN BRAND OF BOTTLED WATER
Thursday, July 10, 2008
It has been announced that David Beckham is weighing up whether to can his £2million deal with the soft drinks firm after being more than 10 years as the face of the company. It’s said that David wants to launch his own range of water.
According to reports Pepsi is desperate to keep David on its books when his contract expires later this year and it is currently in negotiations to persuade him to stay.
A source said that “David Beckham has had a fantastic relationship with Pepsi - it’s one of the longest running contracts in its history. But after 10 years he feels there are other things he could do. He is a global brand in himself and there is more scope for him to promote his own products.
He has an idea for creating a range of healthy products, including water. That’s something PepsiCo might develop with him. David is keen to go down the healthy route to keep in with his sporty image. And Pepsi is desperate to keep him.
