BECKHAM SIGNS PEN ADVERTISING DEAL
Friday, March 07, 2008
David Beckham has signed another megabucks advertising deal - to become the face of a pen.
Becks, 32, is endorsing Sharpie, an autograph-marker used by US celebrities.
The LA Galaxy player, who hopes to get his 100th English cap this season, is advertising the product in a global campaign.
Beckham, who signed a five-year contract with LA Galaxy worth £125 million, recently left little to the imagination when he stripped down for an advert for Armani pants.
He said: "I have always enjoyed signing autographs for people, especially since I used to love getting my heroes' signatures when I was younger.
"I love to use Sharpie markers, so it's a natural choice for me to partner with them."
The brand's global business unit president Howard Heckes said: "Like the Sharpie brand, David embodies individuality and creative expression."
