BECKS AND HIS BRICKS SEND LEGO SALES SOARING
Wednesday, July 21, 2010
Sales of Lego have soared after David Beckham admitted he loved building with the toy bricks.
The Beckhams were turned into Lego models for the company's 30th anniversary
The footballer caused the surge in popularity when he confessed that he spent his spare time in Italy constructing a replica of the Taj Mahal.
Since his comments, made in a television interview, sales of the 5,922-piece set shot up by 663% in one day alone.
The delighted toy company has now invited Lego-fan Beckham to submit any proposals he has for future kits.
"We would definitely love to hear if David Beckham has any ideas," said a Lego spokesperson.
"The very nature of Lego is that we encourage all our customers to get back to us with ideas and suggestions."
The company has also invited the Beckham family to visit the company's headquarters in Billund, Denmark, home of the Lego museum and the first Legoland park.
"We have officially invited the Beckhams for a tour of the Lego factory in Denmark," said a Lego spokesperson.
"We haven't heard back yet as they are away, but we would love them to come."
The Taj Mahal is one of Lego's more complicated sets, but despite an endorsement from Beckham, it has quite some way to go before it catches up with the company's best-seller, the Star Wars "Luke's Landspeeder".
Lego has always attracted the interest of celebrities.
Top Gear presenter Richard Hammond said he relied on the toy to pass the time when he was recuperating from his car crash in 2006.
