David Beckham's signature scent 'Instinct' launched throughout Europe from September 2005 and is expected to generate sales between 23 and 28 million pounds in the first year.
Beckham signed a multi million pound advertising deal with cosmetic giant Coty.
They already produce successful perfume ranges from Jennifer Lopez and Sarah Jessica Parker.
A huge promotional campaign including, television and billboard advertising is expected to launch the fragrance. According to reports, the deal is for five years and includes a womens perfume for his wife Victoria.
The Real Madrid footballer and England Captain is a fashion and style icon and already has several lucrative advertising deals.
David Beckham's signature scent 'Instinct' launched throughout Europe from September 2005 and is expected to generate sales between 23 and 28 million pounds in the first year.
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