David Beckham has signed a three-year marketing deal with Gillette to promote the company's razors and blades.
The Real Madrid midfielder will be featured in Gillette's worldwide consumer advertising and promotional campaigns for its grooming products.
Gillette will launch ads featuring Beckham in Europe June 2003, and they are expected to hit the United States in July 2004. He will be marketed as "Gillette's stylish, well-groomed man."
Beckham issued a statement yesterday, saying he is "honored and excited about this deal." He also has promotional contacts with companies such as Pepsi, sportswear manufacturer Adidas, mobile phone giant Vodafone, haircare product company Brylcreem, Police sunglasses and the British retail chain Marks & Spencer.
David Beckham has signed a three-year marketing deal with Gillette to promote the company's razors and blades.
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